Chido Chulo

The goal of this project was to create a fully realized restaurant concept and brand identity for Chido Chulo, from initial concept development to visual execution. I began by defining the restaurant’s personality and positioning, then translated those ideas into a contemporary visual language. Drawing inspiration from the expressive line work and layered compositions of Corita Kent and Ben Shahn, I explored bold color relationships, illustration, and color blocking to build a cohesive identity system. The result is a dynamic brand concept that reflects the the energetic ambiance and flavors of Chido Chulo.