Savvy Gum

The chewing gum brand, Savvy, targets the young corporate professional demographic, aiming to exude a sense of confidence and leave a lasting impression. The project involves the development of a complete branding identity guideline, encompassing everything from color, and logo design to typography, all grounded in a modern, vibrant aesthetic, designed to stand out. This project also extends to crafting out-of-home advertisements and engaging social media content, ensuring a seamless and compelling brand presence across various platforms.