Busch Light

As an Art Director on the Busch Light team, I worked across several projects,
including the creative direction and design of branded merchandise for their hunting campaign. I also served as Lead Designer on Busch Light’s social media rollout, developing a cohesive visual system for ongoing content and promotional assets, including sweepstakes and campaign materials created in partnership with NASCAR sponsor teams. I also designed a campaign website for Natural Light from start to finish, ensuring the brand’s identity carried through across the digital experience.